Rick Ayers

Observer
DISC Type : ic

Associate Vice President for Marketing, Office of Strategic Communications at Penn State University

State College-DuBois Area, United States

Overview

Rick has no verified overview

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Rick has no verified topics they care about

Media Appearances

Rick has no verified media appearances

Work History

11-2023
Associate Vice President for Marketing, Office of Strategic Communications at Penn State University
8-2021 - 12-2022
Adjunct Marketing Instructor, Smeal College of Business at Penn State University
3-2020 - 11-2023
CMO/Assistant Dean for Strategic Communications, Smeal College of Business at Penn State University
11-2013 - 2-2020
Vice President, Public Relations and Marketing at WellSpan Health
7-2004 - 11-2013
Director, Public Relations & Marketing at WellSpan Health

Education

M.H.A from Penn State University
B.A. from Indiana University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 34 Location : State College-DuBois Area, United States Job Level : Senior Designation : Associate Vice President for Marketing, Office of Strategic Communications at Penn State University
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Rick

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Rick take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Rick

Personality Compatibility


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