Rick Corteville

Pioneer
DISC Type : DSI

Executive Lead, Global Media COE - WW at Lenovo

San Francisco Bay Area, United States

Overview

Rick Corteville leads the Global Media Center of Excellence at Lenovo, focusing on data transparency, innovative partnerships, and maximizing global sponsorships. An alumnus of the University of Michigan, he is described by colleagues as a visionary and strategic business leader. His experience includes managing marketing efforts across North America, Latin America, and Asia.

Outside of his executive role, Rick is a die-hard fan of the University of Michigans sports teams. He has a global perspective shaped by living and working abroad in cities like Singapore and London, where he launched and managed regional teams focused on digital marketing. He also engages with the Bay Area marketing community.

He describes himself as a "pi-shaped marketer, " blending analytical, data-driven skills with the art of storytelling.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Marketing
Utilizes AI tools to measure the ROI and value of comprehensive brand appearances, including major sports sponsorships, to inform marketing investments.
Global Sponsorships
Manages and maximizes large-scale partnerships, including Lenovo's Formula 1 sponsorship, focusing on measuring media value and driving brand awareness through these channels.
Ad Tech & Data
Advocates for in-housing ad technology to gain transparency and control over advertising data, connecting it to the broader marketing ecosystem for a more complete picture.

Media Appearances

Why Lenovo decided now's the time to in-house a key bit of ad tech. Featured in Digiday

See Now

Work History

4-2023
Executive Lead, Global Media COE - WW at Lenovo
6-2022 - 3-2023
Executive Lead, Global Media COE - North America + Latin America at Lenovo
8-2021
Founder at Howdy SF Consulting
10-2021 - 6-2022
Fractional CMO - DTEN at Howdy SF Consulting
11-2020 - 8-2021
VP, Growth and Identity Management (Red Ventures) at ViacomCBS

Education

BA with Distinction from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Executive Lead, Global Media COE - WW at Lenovo
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Rick

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They are generally fast movers and can take quick decisions
  • Can Rick take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Rick

Personality Compatibility


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