Rick Corteville in

Rick Corteville

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Executive Lead, Global Media COE - WW at Lenovo
📍 San Francisco Bay Area, United States

Rick Corteville leads the Global Media Center of Excellence at Lenovo, focusing on data transparency, innovative partnerships, and maximizing global sponsorships. An alumnus of the University of Michigan, he is described by colleagues as a visionary and strategic business leader. His experience includes managing marketing efforts across North America, Latin America, and Asia.

Outside of his executive role, Rick is a die-hard fan of the University of Michigans sports teams. He has a global perspective shaped by living and working abroad in cities like Singapore and London, where he launched and managed regional teams focused on digital marketing. He also engages with the Bay Area marketing community.

He describes himself as a "pi-shaped marketer, " blending analytical, data-driven skills with the art of storytelling.

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Experience
13 Years
Current Role
Executive Lead, Global Media COE - WW
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
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Priorities

Topics Rick cares about

AI in Marketing
Utilizes AI tools to measure the ROI and value of comprehensive brand appearances, including major sports sponsorships, to inform marketing investments.
Global Sponsorships
Manages and maximizes large-scale partnerships, including Lenovo's Formula 1 sponsorship, focusing on measuring media value and driving brand awareness through these channels.
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Career

Work history

4-2023
Executive Lead, Global Media COE - WW
Lenovo
6-2022 - 3-2023
Executive Lead, Global Media COE - North America + Latin America
Lenovo
8-2021
Founder
Howdy SF Consulting
10-2021 - 6-2022
Fractional CMO - DTEN
Howdy SF Consulting
11-2020 - 8-2021
VP, Growth and Identity Management (Red Ventures)
ViacomCBS
In the press

Media appearances

Why Lenovo decided now's the time to in-house a key bit of ad tech. Featured in Digiday
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Education
BA with Distinction
University of Michigan
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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