Rick Dassler

Visionary
DISC Type : Ds

Director of Sales and Marketing at Capital Cyber

Washington DC-Baltimore Area, United States

Overview

Rick Dassler is a Director of Sales and Marketing at Capital Cyber, with over 10 years of sales success in complex technology solutions. He consistently ranks in the top 5% for yearly sales performance and growth.

Rick is a positive and motivational leader, having coached Dale Carnegie Sales training. He also shares job search skills, speaking on panels about resumes and the hidden job market.

He achieved a 258% annualized pipeline growth and exceeded his sales quota by 171% in 2025 at Capital Cyber.

Personality Overview

Objective Evaluator

Big Vision Person

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Cybersecurity Solutions
As a Director of Sales and Marketing at Capital Cyber, he specializes in delivering tailored cybersecurity solutions, particularly for government contractors and high-risk industries.
Sales Performance
With over 10 years of proven sales success, Rick focuses on achieving top rankings in sales performance and year-over-year sales growth.
Channel Partner Management
His role at Capital Cyber includes strategic leadership and managing channel partners to drive business growth and expand market reach.

Media Appearances

Rick has no verified media appearances

Work History

12-2024
Director of Sales and Marketing at Capital Cyber
5-2024 - 12-2024
National Account Manager at Cogent Communications
5-2019 - 5-2024
Home Loan Specialist at Churchill Mortgage Corporation NMLS # 1591
3-2015 - 12-2016
Sales Account Executive at Pontoon Solutions
2007 - 2019
Sales Performance Consultant at Automatic Appointments

Education

Education details unavailable from Landmark
Education details unavailable from Dale Carnegie Sales Advantage

More Information

Social Presence :

Prographics :

Exp : 25 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director of Sales and Marketing at Capital Cyber
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rick

Personality Compatibility


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