Rick Field

Energizer
DISC Type : I

Principal at Pickles and Soup

Brooklyn, New York, United States

Overview

Rick Field is a CPG brand expert and the founder of the pioneering company Ricks Picks. Leveraging his experience creating a premium pickle tier, he now advises emerging food brands and restaurants through his firm, Pickles and Soup. He holds a B. A. from Yale University and focuses on market positioning and innovative solutions.

Before his career in the food industry, Rick was a television producer and director. He worked on programs for PBS, including "Now with Bill Moyers, " and was responsible for shows like the "100 Greatest. . . " series at VH1. This background gives him a unique perspective on storytelling and branding in the CPG space.

Rick made a significant career change, transitioning from being a television producer for Bill Moyers to becoming the "Chief Pickler" and founder of an acclaimed artisanal pickle company.

Personality Overview

Informal

Relationship Oriented

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

CPG Brand Building
He founded and led Rick's Picks for 20 years, establishing a premium tier in a commodity-focused category, and now advises emerging CPG brands on market positioning and growth.
Food Product Innovation
Known for creating unique flavor profiles and bringing vegetables like beets and okra to the forefront of the pickle aisle. He also develops proprietary spice blends and culinary solutions.
Retail Market Strategy
His experience with Rick's Picks involved navigating retail challenges. He has shared public insights on product assortment and overcoming margin struggles in CPG.

Media Appearances

Rick has no verified media appearances

Work History

8-2024
Principal at Pickles and Soup
11-2023
Business Development Partner at Smart Batch Solutions
3-2004 - 2-2024
Founder and Chief Pickler at Rick's Picks
3-2016 - 7-2018
Czar of Pickles and Jerky at Snack Street
Producer at PBS - Now With Bill Moyers

Education

1981 - 1985
B.A. from Yale University
1978 - 1981
Bachelor of Arts (B.A.) from Phillips Academy

More Information

Social Presence :

Prographics :

Exp : 16 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Principal at Pickles and Soup
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Rick

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Rick take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Rick

Personality Compatibility


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