Rick Grande

Visionary
DISC Type : Ds

Sales Director at NRI North America

Atlanta Metropolitan Area, United States

Overview

Rick Grande is a Sales Director at NRI North America with over 25 years of experience driving business outcomes with Microsoft technology in the CPG, hospitality, and retail sectors. He holds an MBA from Point Park University, and colleagues describe him as a dedicated, supportive, and diligent leader.

Outside of his tech career, Rick is an avid motorsports enthusiast who spends time on the racetrack and works as a professional Porsche Driving Coach. He enjoys competing in various outdoor activities with friends, combining his passions for speed and competition.

He is a professional Porsche Driving Coach at the Porsche Experience Center in Atlanta.

Personality Overview

Direct & Assertive

Goal-Oriented

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Microsoft Fabric
Actively promotes events and real-world customer demos for Microsoft Fabric, indicating a strong focus on modern data and AI platforms to replace inefficient processes.
Motorsports & Racing
A deep passion for racing is evident from his personal interests and his professional role as a Porsche Driving Coach.
CPG & Retail Tech
Has extensive leadership experience managing global accounts and teams focused on the Consumer Packaged Goods (CPG) and retail sectors.

Media Appearances

Interview with Rick Grande, Sales Director at NRI North America – GUIDEWIRE (2026-03-09). Featured in Vimeo

See Now

Work History

12-2025
Sales Director at NRI North America
4-2024 - 12-2025
Global Account Leadership and USA South Products leadership member at Avanade
1-2022 - 4-2024
South Products Hospitality, Retail & CPG Leader at Avanade
11-2019 - 1-2022
Director Global Sales at NCR Corporation
1-2019
Porsche Driving Coach at Porsche Experience Center Atlanta

Education

2000 - 2001
MBA from Point Park University
1994 - 2000
BA from Duquesne University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Sales Director at NRI North America
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rick

Personality Compatibility


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