Rick Hermanns

Activist
DISC Type : Cd

Director B2B Wassink Autogroep at Wassink Autogroep

The Randstad, Netherlands

Overview

Rick Hermanns is a senior automotive leader with over 25 years of experience, including roles as Managing Director for Peugeot in the Netherlands and Germany. A graduate of HU University of Applied Sciences Utrecht, he specializes in leveraging data and AI for brand growth. Colleagues describe him as driven, pragmatic, and strongly result-oriented.

Outside of work, Rick enjoys relaxing by playing padel and cooking with his youngest daughter. He also has a passion for classic cars, sharing this interest with his family.

He once drove a classic 1983 Peugeot cabriolet with his father at a major owners club anniversary event.

Personality Overview

Observative

Value Conscious

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

AI in Automotive
His current focus is on helping the automotive industry translate the hype around AI into tangible returns and navigate the AI revolution, a topic he frequently posts about.
Data-Driven Leadership
Transforms data into tangible returns through business intelligence, dashboarding, and forecasting, which was a core focus of his consultancy.
B2B Automotive Sales
His most recent corporate role was Director B2B at Wassink Autogroep, where he was responsible for developing and implementing the business-to-business market strategy.

Media Appearances

Rick Hermanns directeur B2B bij Wassink Autogroep. Featured in Automotive Online

See Now

Work History

8-2023 - 9-2025
Director B2B Wassink Autogroep at Wassink Autogroep
2-2023 - 7-2023
Projectleider Elektrificatie Wagenpark at Securitas Nederland
1-2021 - 11-2022
Independent Chairmain Dutch Renault Dealer Council at Renault Dealer Vereniging
12-2020 - 9-2023
Trusted Advisor at Ziebart Nederland
11-2020 - 8-2023
ChallengePlus.nl at ChallengePlus

Education

1992 - 1997
Ing. from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
2010 - 2011
Young Executive Program from de Baak

More Information

Social Presence :

Prographics :

Exp : 28 Location : The Randstad, Netherlands Job Level : N/A Designation : Director B2B Wassink Autogroep at Wassink Autogroep
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rick

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • Their decision making speed is somewhere in the middle.
  • Can Rick take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rick

Personality Compatibility


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