Rick Hermanns in

Rick Hermanns

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Director B2B Wassink Autogroep at Wassink Autogroep
📍 The Randstad, Netherlands

Rick Hermanns is a senior automotive leader with over 25 years of experience, including roles as Managing Director for Peugeot in the Netherlands and Germany. A graduate of HU University of Applied Sciences Utrecht, he specializes in leveraging data and AI for brand growth. Colleagues describe him as driven, pragmatic, and strongly result-oriented.

Outside of work, Rick enjoys relaxing by playing padel and cooking with his youngest daughter. He also has a passion for classic cars, sharing this interest with his family.

He once drove a classic 1983 Peugeot cabriolet with his father at a major owners club anniversary event.

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Experience
28 Years
Current Role
Director B2B Wassink Autogroep
Location
The Randstad, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rick cares about

AI in Automotive
His current focus is on helping the automotive industry translate the hype around AI into tangible returns and navigate the AI revolution, a topic he frequently posts about.
Data-Driven Leadership
Transforms data into tangible returns through business intelligence, dashboarding, and forecasting, which was a core focus of his consultancy.
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Career

Work history

8-2023 - 9-2025
Director B2B Wassink Autogroep
Wassink Autogroep
2-2023 - 7-2023
Projectleider Elektrificatie Wagenpark
Securitas Nederland
1-2021 - 11-2022
Independent Chairmain Dutch Renault Dealer Council
Renault Dealer Vereniging
12-2020 - 9-2023
Trusted Advisor
Ziebart Nederland
11-2020 - 8-2023
ChallengePlus.nl
ChallengePlus
In the press

Media appearances

Rick Hermanns directeur B2B bij Wassink Autogroep. Featured in Automotive Online
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Education
1992 - 1997
Ing.
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
2010 - 2011
Young Executive Program
de Baak
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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