Rick Hermanns is a senior automotive leader with over 25 years of experience, including roles as Managing Director for Peugeot in the Netherlands and Germany. A graduate of HU University of Applied Sciences Utrecht, he specializes in leveraging data and AI for brand growth. Colleagues describe him as driven, pragmatic, and strongly result-oriented.
Outside of work, Rick enjoys relaxing by playing padel and cooking with his youngest daughter. He also has a passion for classic cars, sharing this interest with his family.
He once drove a classic 1983 Peugeot cabriolet with his father at a major owners club anniversary event.
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