Rick K.

Evaluator
DISC Type : csd

CRO and Advisory Board Member at Spiky.AI

Minneapolis, Minnesota, United States

Overview

Rick is a skilled and professional revenue generation leader with extensive experience in sales, marketing, and finance. As a CRO, advisor, and investor, he focuses on Go-to-Market planning and strategic initiatives to drive growth for technology organizations. He studied Finance and Accounting at the University of St. Thomas.

His multifaceted career combines operational leadership as a Chief Revenue Officer with strategic guidance as an advisory board member and investor in tech companies.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Revenue Generation
His profile highlights his experience as a "Revenue Generation Leader" focused on driving shareholder value.
Go-to-Market Strategy
His current advisory role at Spiky. AI explicitly involves "GTM Planning" and "Market & Solution Intelligence for Revenue Growth. "
SaaS Leadership
He has held multiple executive roles (CRO, VP) at SaaS companies, including Linnworks and ParkourSC.

Media Appearances

Rick has no verified media appearances

Work History

9-2025
CRO and Advisory Board Member at Spiky.AI
9-2025
Advisory Board Member at Returns For Sale
5-2023 - 8-2025
Chief Revenue Officer (CRO) at Linnworks
2-2023 - 5-2023
Vice President of Sales and Business Development at OneRail
7-2020 - 10-2022
Vice President of Global Sales at ParkourSC

Education

Finance/Accounting from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 37 Location : Minneapolis, Minnesota, United States Job Level : N/A Designation : CRO and Advisory Board Member at Spiky.AI
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rick

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rick take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rick

Personality Compatibility


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