Rick Layzell

Questioner
DISC Type : c

CEO at Boating Ontario Association

Barrie, Ontario, Canada

Overview

Rick has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Rick has no verified topics they care about

Media Appearances

Rick has no verified media appearances

Work History

7-2017
CEO at Boating Ontario Association
12-2013 - 5-2017
National Sales Manager at MD Marine Insurance
10-2012 - 10-2013
Sales Manager at Gordon Bay Marine
4-1994 - 9-2012
National Sales Manager, Marine & OPE at Yamaha Motor Canada
Director & Past Chair at NMMA

Education

1989 - 1992
Sales Management from Humber College
Education details unavailable from Humber College

More Information

Social Presence :

Prographics :

Exp : 31 Location : Barrie, Ontario, Canada Job Level : Leadership Designation : CEO at Boating Ontario Association
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rick take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rick

Personality Compatibility


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