Rick Neira

Enigma
DISC Type : cdi

Vice President of Creative, Visual Merchandising, Store Design, and Merchandise Operations at Petco

San Diego, California, United States

Overview

Rick has no verified overview

Personality Overview

Friendly Yet Blunt

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Rick has no verified topics they care about

Media Appearances

Rick has no verified media appearances

Work History

10-2016
Vice President of Creative, Visual Merchandising, Store Design, and Merchandise Operations at Petco
2006 - 9-2016
Director Visual Merchandising, Brand Shops, and Store Environments at DICK'S Sporting Goods
2003 - 2005
Director of Space Planning and Visual Merchandising at OfficeMax
2000 - 2003
Director Visual Merchandising at American Eagle Outfitters, Inc.
1995 - 2003
Managing Principal at Visual Merchandising and Creative Services

Education

1990 - 1992
BA from St. John's University
1985 - 1990
Bio Sciences- Pre Med. from The City University of New York

More Information

Social Presence :

Prographics :

Exp : 35 Location : San Diego, California, United States Job Level : Senior Designation : Vice President of Creative, Visual Merchandising, Store Design, and Merchandise Operations at Petco
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rick

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Rick take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Rick

Personality Compatibility


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