Rick Parisi

Examiner
DISC Type : sc

Founder at Innovation Epicentre

Cambridge, England, United Kingdom

Overview

Rick Parisi is a seasoned entrepreneur who has founded several successful companies since 1983 across various sectors, including property and self-storage. As Chairman of Paragon Land & Estates Group, he now focuses on developing environmentally sustainable innovation and technology parks, such as the fully-occupied Cambridge Innovation Park (North).

He is passionate about fostering local community growth and supporting charitable causes. Rick actively engages with tenants and partners, demonstrating a commitment to creating a thriving ecosystem for businesses and providing opportunities for disadvantaged individuals through initiatives with organizations like The Edmund Trust.

He has successfully grown his self-storage company, Armourstore Ltd, from a holding company into a standalone business on a 3. 5-acre site.

Personality Overview

Late Adopter

Tough To Convince

Overcautious

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Sustainable Development
His company, Cambridge Innovation Parks Ltd, was specifically established to create environmentally sustainable technology parks for a range of businesses.
Supporting Start-ups
He founded Innovation Epicentre to provide co-working spaces and offices for start-ups and scale-ups, and personally invests in growth businesses.
Community Engagement
He actively supports local developments in Waterbeach and has partnered with The Edmund Trust charity to provide on-site job training for people with learning difficulties.

Media Appearances

Rick has no verified media appearances

Work History

6-2023
Founder at Innovation Epicentre
8-2014
Chairman & Founder at Paragon Land & Estates Group of Companies
8-2022
Investor in various growth businesses at Various
Chairman & Founder at ARMOURSTORE SELF STORAGE LTD
Chairman & Founder at Cambridge Innovation Parks Ltd

Education

1976 - 1977
Higher National Certificate from Middlesex Polytechnic
1973 - 1975
Ordinary National Certificate from Turnford College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Cambridge, England, United Kingdom Job Level : Leadership Designation : Founder at Innovation Epicentre
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rick

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Rick take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Rick

Personality Compatibility


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