Rick Sanghera

Questioner
DISC Type : c

CEO & Co-Founder at AtaCor Medical, Inc.

San Clemente, California, United States

Overview

Rick has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Rick has no verified topics they care about

Media Appearances

Rick has no verified media appearances

Work History

11-2014
CEO & Co-Founder at AtaCor Medical, Inc.
11-2004 - 10-2014
Director of Research at Cameron Health (Boston Scientific)
1-2002 - 10-2003
Senior Field Clinical Engineer at Guidant
1-2001 - 1-2002
Field Clinical Sales Engineer at Guidant
1-2000 - 1-2001
Field Clinical Representative (FCR) at Guidant

Education

2003 - 2004
MBA from Saïd Business School, University of Oxford
1992 - 1996
BSEE from University of Washington

More Information

Social Presence :

Prographics :

Exp : 27 Location : San Clemente, California, United States Job Level : Leadership Designation : CEO & Co-Founder at AtaCor Medical, Inc.
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rick take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rick

Personality Compatibility


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