Rick West

Energizer
DISC Type : I

Chief Executive Officer at Reimagined Parking Companies - ImPark, Republic Parking, Lanier Parking, Park 1, and AmeriPark

Boston, Massachusetts, United States

Overview

Rick West is the CEO of Reimagined Parking, bringing over 30 years of industry experience to the role. Through his entity West FSI, he has participated in over $2 billion of investments in parking, with a focus on EV charging and solar infrastructure. He holds a Bachelors degree from the Isenberg School of Management, UMass Amherst.

He is an active voice in the parking industry, participating in podcasts to discuss its evolution and future trends. During his time leading Millennium Garages, the venue hosted innovative community events, such as a drive-thru opera, showcasing a creative use of urban space.

While CEO of Millennium Garages, he facilitated a unique drive-thru opera, where guests drove through the garage to view different scenes performed by the Lyric Opera.

Personality Overview

Believer

Informal

Enthusiastic

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Parking Industry Evolution
He frequently speaks on how major events like 9/11 and COVID-19 have shaped the industry and discusses its future, as heard in recent podcast appearances.
EV Charging & Solar
His advisory firm, West FSI, actively focuses on investments in the EV charging and solar sectors, which he views as a key trend shaping the future of parking.
Infrastructure Investment
He has deep experience in large-scale transactions, participating in over $2 billion of investments in parking properties, operating companies, and long-term government concessions.

Media Appearances

Rick has no verified media appearances

Work History

1-2025
Chief Executive Officer at Reimagined Parking Companies - ImPark, Republic Parking, Lanier Parking, Park 1, and AmeriPark
1-2007
Managing Member at West-FSI, LLC
3-2018 - 9-2024
CEO at Millennium Garages Concession
3-2010 - 10-2012
Executive Vice President at Central Parking System
3-2010 - 10-2012
Board Advisor at Central Parking System

Education

1975 - 1979
Bachelor's degree from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 13 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Chief Executive Officer at Reimagined Parking Companies - ImPark, Republic Parking, Lanier Parking, Park 1, and AmeriPark
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rick

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rick take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Rick

Personality Compatibility


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