Ricky Crook , MBA, LSSBB

Doer
DISC Type : sd

Sr. Director, Operations & Global G.P.S. Leader. at C.H. Guenther & Son

Irmo, South Carolina, United States

Overview

Ricky Crook is a senior operations leader at C. H. Guenther & Son with over 25 years of experience driving value in manufacturing and food production. Holding an MBA from UNC Kenan-Flagler Business School and a Six Sigma Black Belt, he excels at process optimization. Colleagues describe him as an exceptional, high-character, and values-based leader.

Outside of work, Ricky is dedicated to community service and was recently elected to the Board of Directors for the Ronald McDonald House Charities of Columbia. He is passionate about making a positive impact and believes in the principle that we reap what we sow.

He is the global project lead for the digitalization of his company’s operations across North America, Canada, and Europe.

Personality Overview

Strategic Planner

Results Focused

Long-term Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Continuous Improvement
His entire career is focused on transforming operations using methodologies like Six Sigma, Lean, and TQM to improve processes and achieve record performance.
Digital Transformation
He is leading the global initiative to digitalize operations for all C. H. Guenther & Son facilities in North America, Canada, and Europe.
Employee Engagement
His professional philosophy emphasizes that engaging and developing people is key to transforming operations and delivering record profits and performance.

Media Appearances

Ricky has no verified media appearances

Work History

6-2020
Sr. Director, Operations & Global G.P.S. Leader. at C.H. Guenther & Son
5-2010 - 6-2020
Director of Operation at C.H. Guenther & Son
5-2009 - 4-2010
Operation (Manf) Manager at Pioneer-CH Guenther and Sons
11-2004 - 1-2009
Plant Manager at Elkay Manufacturing
Plant Manager at Sonoco

Education

2006 - 2008
MBA from UNC Kenan-Flagler Business School

More Information

Social Presence :

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Exp : 28 Location : Irmo, South Carolina, United States Job Level : Senior Designation : Sr. Director, Operations & Global G.P.S. Leader. at C.H. Guenther & Son
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Insights For Selling To Ricky

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricky is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ricky

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ricky move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ricky take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ricky

Personality Compatibility


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