Joe Mackay-Sinclair

Inquirer
DISC Type : cd

Founder + CEO at The Romans

London, England, United Kingdom

Overview

Joe Mackay-Sinclair is the Founder and CEO of The Romans, a globally recognized PR agency he established in 2015. With a PhD from UCL, he has led the agency to numerous "Agency of The Year" awards through a singular focus on creativity. Colleagues describe him as creative, enthusiastic, and possessing an insatiable hunger for success.

While his professional life is well-documented, details on his personal hobbies are private. His education in Renaissance Literature suggests a deep appreciation for the humanities. He has also shown a specific interest in the operations of Transport for London, indicating a curiosity about civic infrastructure and urban life.

Joes agency recently made a six-figure investment in Mettle, a mens mental health app developed by Bear Grylls.

Personality Overview

Hard To Convince

Demanding

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Creative PR Campaigns
He founded The Romans with a singular focus on creative ideas and has led numerous award-winning campaigns for brands like Lidl, Primark, and Twitter.
Global Agency Growth
As Founder & CEO, he has expanded The Romans from its London headquarters to include offices in Brooklyn, Amsterdam, and Dubai, achieving significant global revenue growth.
Men's Mental Health
His agency recently made a significant investment in Mettle, a men's mental health app founded by Bear Grylls, showing a commitment to this cause.

Media Appearances

Joe has no verified media appearances

Work History

1-2015
Founder + CEO at The Romans
9-2023
Non Executive Director at Earnies
5-2013 - 1-2015
Executive Creative Director at Citizen
6-2008 - 5-2013
Executive Creative Director at Burson-Marsteller
1-2006 - 6-2008
Head of Marketing at twentysix

Education

2003 - 2005
Doctor of Philosophy - PhD from UCL
2002 - 2003
MA from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder + CEO at The Romans
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Joe

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • Their decision making speed is somewhere in the middle.
  • Can Joe take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Joe

Personality Compatibility


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