Érika Lehner Gomes de Lima

Critic
DISC Type : C

eCommerce Performance Marketing Specialist at Puma Group

São Paulo, São Paulo, Brazil

Overview

Érika has no verified overview

Personality Overview

Objective Thinker

Critic

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Érika has no verified topics they care about

Media Appearances

Érika has no verified media appearances

Work History

5-2021
eCommerce Performance Marketing Specialist at Puma Group
5-2020 - 5-2021
Senior Media Analyst at PlayKids
8-2018 - 4-2020
Senior Media Specialist at C6bank
9-2017 - 8-2018
Performance Media Coordinator at PósClique®
10-2016 - 8-2017
Full Digital Intelligence Analyst at Vitrio

Education

2017 - 2018
Master of Business Administration - MBA from Ibmec
2015 - 2017
Master of Business Administration (MBA) from Wyden

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Junior Designation : eCommerce Performance Marketing Specialist at Puma Group
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Insights For Selling To Érika

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Érika is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Érika

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Érika move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Érika take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Érika

Personality Compatibility


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