Asanko Basak

Critic
DISC Type : C

Director, Data Engineering at Tredence Inc.

Kitchener, Ontario, Canada

Overview

Asanko is the Director of Data Engineering at Tredence Inc. , bringing over 13 years of experience in the software industry. He specializes in data strategy and building AI-enabled data platforms using Snowflake, Databricks, and dbt. He holds a Bachelor of Technology and several certifications, including in Generative AI.

He is also an online instructor who creates courses and practice tests for data professionals on platforms like Udemy, helping others build skills in tools like dbt and Informatica.

He was recently recognized as a "Sales & Delivery Champion" within the Data Engineering practice at Tredence Inc.

Personality Overview

ROI Driven

Precise

Objective Thinker

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

AI in Data Engineering
One of his core goals is to infuse AI into the data engineering DNA and deliver AI-enabled data platforms, backed by his recent certifications in Generative AI.
Modern Data Tooling
He recently earned his dbt Advocate Accreditation, highlighting his hands-on expertise with modern data stack technologies like dbt, Snowflake, and Databricks.
Data Professional Education
He creates online courses and training materials for data engineers, demonstrating a passion for helping others in the field develop their technical skills.

Media Appearances

Asanko has no verified media appearances

Work History

3-2026
Director, Data Engineering at Tredence Inc.
1-2024
Senior Manager, Data Engineering at Tredence Inc.
12-2021 - 2-2024
Manager, Data Engineering at Tredence Inc.
8-2021 - 12-2021
Senior Data Engineer at Gensquared Inc.
6-2010 - 8-2021
Senior Consultant - CRM at Cognizant

Education

2006 - 2010
Bachelor of Technology (B.Tech.) from Jalpaiguri Govt. Engg College
1996 - 2006
Higher Secondary from Hare School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Kitchener, Ontario, Canada Job Level : Mid-senior Designation : Director, Data Engineering at Tredence Inc.
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Insights For Selling To Asanko

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asanko is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Asanko

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Asanko move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Asanko take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Asanko

Personality Compatibility


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