Rikke Pernille Petersen

Enthusiast
DISC Type : i

Brand Marketing Manager at PureGym

Copenhagen, Capital Region of Denmark, Denmark

Overview

Rikke Pernille Petersen is a Brand Marketing Manager at PureGym Denmark, specializing in brand strategy, partnerships, and campaign management. Her experience includes roles at Just Eat Takeaway. com and Red Bull, where she focused on brand visibility and consumer engagement. She is a graduate of Copenhagen Business Academy.

After spending two years working in Amsterdam, she took time off to travel before returning to her home city of Copenhagen. She has a keen interest in health and wellness, which aligns with her current role in the fitness industry. She also enjoys creative collaboration and wordplay.

Unique fact: She once led creative direction for advertising assets for the Red Bull Copenride 2021 sports campaign.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Brand Marketing
Leads brand marketing initiatives and acts as a brand guardian at PureGym, building on extensive experience from Just Eat Takeaway. com and Red Bull.
Creative Campaigns
Currently developing PureGym’s brand campaigns and previously led projects like an in-store activation with national hero Yussuf Poulsen for Red Bull.
Gen Z Engagement
Developed strategies for reaching entry-point consumers (Gen Z) and created action plans for sampling and sales support in a previous role at Red Bull.

Media Appearances

Rikke has no verified media appearances

Work History

8-2024
Brand Marketing Manager at PureGym
1-2023 - 8-2023
Partner Marketing Manager Denmark at Just Eat Takeaway.com
9-2021 - 1-2023
Partner Brand Specialist Denmark & Ireland at Just Eat Takeaway.com
1-2021 - 7-2021
Brand Specialist (Interim) at Red Bull
2-2020 - 10-2020
Project Specialist at Red Bull

Education

2018 - 2020
Bachelor from Copenhagen Business Academy – EK
2016 - 2018
AP Degree from Copenhagen Business Academy – EK

More Information

Social Presence :

Prographics :

Exp : 9 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Brand Marketing Manager at PureGym
URL has been copied!

Insights For Selling To Rikke Pernille

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rikke Pernille is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rikke Pernille

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Rikke Pernille move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Rikke Pernille take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rikke Pernille

Personality Compatibility


Other PureGym Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.