Rikke Pernille Petersen in

Rikke Pernille Petersen

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Brand Marketing Manager at PureGym
📍 Copenhagen, Capital Region of Denmark, Denmark

Rikke Pernille Petersen is a Brand Marketing Manager at PureGym Denmark, specializing in brand strategy, partnerships, and campaign management. Her experience includes roles at Just Eat Takeaway. com and Red Bull, where she focused on brand visibility and consumer engagement. She is a graduate of Copenhagen Business Academy.

After spending two years working in Amsterdam, she took time off to travel before returning to her home city of Copenhagen. She has a keen interest in health and wellness, which aligns with her current role in the fitness industry. She also enjoys creative collaboration and wordplay.

Unique fact: She once led creative direction for advertising assets for the Red Bull Copenride 2021 sports campaign.

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Experience
9 Years
Current Role
Brand Marketing Manager
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Rikke cares about

Brand Marketing
Leads brand marketing initiatives and acts as a brand guardian at PureGym, building on extensive experience from Just Eat Takeaway. com and Red Bull.
Creative Campaigns
Currently developing PureGym’s brand campaigns and previously led projects like an in-store activation with national hero Yussuf Poulsen for Red Bull.
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Career

Work history

8-2024
Brand Marketing Manager
PureGym
1-2023 - 8-2023
Partner Marketing Manager Denmark
Just Eat Takeaway.com
9-2021 - 1-2023
Partner Brand Specialist Denmark & Ireland
Just Eat Takeaway.com
1-2021 - 7-2021
Brand Specialist (Interim)
Red Bull
2-2020 - 10-2020
Project Specialist
Red Bull
In the press

Media appearances

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Education
2018 - 2020
Bachelor
Copenhagen Business Academy – EK
2016 - 2018
AP Degree
Copenhagen Business Academy – EK
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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