Rikki Lear

Inquirer
DISC Type : cd

Chief Growth Officer at Profoundly

Billington, England, United Kingdom

Overview

Rikki Lear is a growth-focused executive with deep expertise in the HubSpot ecosystem. He has founded and managed multiple growth agencies, including Digital 22, which he sold to Avidly in 2022. Colleagues describe him as an inspiring, wise, and creative leader with a passion for helping businesses succeed.

He is certified by the Chartered Management Institute and the Chartered Institute of Marketing, underscoring his formal expertise in business leadership and marketing strategy. Rikki has a proven track record of using marketing, sales enablement, and technology to achieve significant business growth for clients.

Unique fact: Rikki founded his own HubSpot agency, Digital 22, and successfully scaled it before its acquisition by the global agency Avidly.

Personality Overview

Upfront

Hard To Convince

Judgemental

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

HubSpot Ecosystem
His entire career revolves around HubSpot, having founded a diamond-tier partner agency, served on its Partner Advisory Council, and being a certified trainer.
B2B Business Growth
His personal headline is "I help businesses grow, " and his professional focus is on using a specific methodology to achieve growth for B2B companies.
AI in RevOps
He actively discusses the future impact of AI on HubSpot, believing it will fundamentally change how companies handle workflows, reporting, and decision-making.

Media Appearances

Rikki has no verified media appearances

Work History

4-2025
Chief Growth Officer at Profoundly
10-2024
Director at Imagine Growth
8-2022 - 9-2024
Managing Director Avidly HubSpot Solutions at Avidly
1-2019 - 1-2020
Partner Advisory Council at HubSpot
11-2011 - 8-2022
Managing Director at Digital 22 Online Limited

Education

Level 7 from Chartered Management Institute
2009 - 2010
Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 18 Location : Billington, England, United Kingdom Job Level : Leadership Designation : Chief Growth Officer at Profoundly
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Insights For Selling To Rikki

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rikki is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rikki

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rikki move?

  • Their decision making speed is somewhere in the middle.
  • Can Rikki take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rikki

Personality Compatibility


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