Rita Abdul Rahim

Evaluator
DISC Type : dsc

Director of Sales And Marketing at Pan Pacific Hotels Group

Alor Gajah District, Malacca, Malaysia

Overview

Rita Abdul Rahim is a passionate Director of Sales and Marketing at Pan Pacific Hotels Group, driven by a commitment to a growth mindset. Her experience includes leading a pre-opening team for a 242-key hotel and she holds a Certification In Hotel Industry Analytics (CHIA).

She is passionate about continuous improvement and discovery, both professionally and personally. Rita is interested in business insights from sources like Harvard Business Review and enjoys celebrating team achievements and looking forward to new adventures and creating treasured memories.

Her personal and professional motto is: "Make A Different. Do A Little More. "

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Hospitality's Future
Her recent posts highlight productive discussions at ATF 2025 aimed at shaping the future of the hospitality industry.
Malaysian Tourism
She shared enthusiasm for the official launch of the "Visit Malaysia 2026" campaign, indicating a strong interest in promoting national tourism.
Team Recognition
Celebrated her Sales & Marketing department's hard work and achievements, emphasizing the power of teamwork and appreciation.

Media Appearances

Rita has no verified media appearances

Work History

10-2023
Director of Sales And Marketing at Pan Pacific Hotels Group
8-2020 - 10-2023
Director Of Sales at Amari
8-2019 - 5-2020
Director Of Sales at Pan Pacific Hotels Group
12-2018 - 7-2019
Senior Director of Sales at The Pearl Kuala Lumpur
1-2016 - 11-2018
Director of Sales and Marketing at Tamu Hotel & Suites, Kuala Lumpur

Education

Certification In Hotel Industry Analytics (CHIA) from AHLEI - American Hotel & Lodging Educational Institute
Associate's degree from LIFE

More Information

Social Presence :

Prographics :

Exp : 9 Location : Alor Gajah District, Malacca, Malaysia Job Level : Mid-senior Designation : Director of Sales And Marketing at Pan Pacific Hotels Group
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rita

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rita take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rita

Personality Compatibility


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