Rita Horner

Wildcard
DISC Type : isc

Sr. Director of Semiconductor Solution Marketing, System Solutions at Synopsys Inc

San Francisco Bay Area, United States

Overview

Rita has no verified overview

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Rita has no verified topics they care about

Media Appearances

Rita has no verified media appearances

Work History

2-2023 - 1-2026
Sr. Director of Semiconductor Solution Marketing, System Solutions at Synopsys Inc
Director of Product Marketing & Strategic Programs, System Solutions at Synopsys Inc
Senior Staff, Product Marketing Manager, 3DIC at Synopsys Inc
Senior Marketing Manager, High Speed SerDes, Networking ASICs & Optical Module Products at Avago Technologies
Strategic Marketing Manager, Interface Products at Exar Corporation

Education

MS & BS in Electrical Engineering from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 2 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Sr. Director of Semiconductor Solution Marketing, System Solutions at Synopsys Inc
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rita

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rita take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rita

Personality Compatibility


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