Rita Lebedeva

Questioner
DISC Type : c

SVP, Marketing at Rightway

New York, New York, United States

Overview

Rita has no verified overview

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Rita has no verified topics they care about

Media Appearances

Rita has no verified media appearances

Work History

2-2025
SVP, Marketing at Rightway
3-2021 - 2-2025
Vice President, Marketing at Rightway
7-2020 - 3-2021
Director, Product Marketing at Rightway
6-2018 - 6-2020
Vice President, Marketing and Brand Management at VirtualHealth
11-2016 - 6-2018
Director, Marketing and Brand Management at VirtualHealth

Education

Education details unavailable from University of Washington

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Leadership Designation : SVP, Marketing at Rightway
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rita

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rita take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rita

Personality Compatibility


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