RJ Norman

Commander
DISC Type : D

General Sales Manager at Blue Compass RV

Katy, Texas, United States

Overview

RJ Norman is a results-driven General Sales Manager at Blue Compass RV, specializing in sales, finance, and operations. He has a proven track record of tripling net income and achieving significant sales growth, leading his store to become the #1 Jayco towables dealer in the company. He is also an ACE Certified RV Compliance Specialist.

Personality Overview

Decisive

Candid & Clear

Very Quick

They like to move fast and expect the same from others.  They respond better to strong and respectful interactions. They are not always relationship oriented.

Topics They Care About

RV Industry Leadership
He has extensive experience driving growth and profitability in the RV space, achieving #1 dealer status and significantly increasing sales volume and store EBITDA at Blue Compass RV.
Sales Team Development
His leadership approach focuses on streamlining operations across sales, service, and F&I departments, resulting in an impressive 89% workforce retention rate at a previous dealership.
Franchise Ownership
As a former co-owner of The Maids, he led the fastest startup sales revenue increase among 200+ franchises and successfully managed the complete sale of the business.

Media Appearances

Blue Compass RV Announces Leadership Team Changes. Featured in RV Business

See Now

Work History

4-2025
General Sales Manager at Blue Compass RV
8-2024 - 3-2025
Finance Manager at Blue Compass RV
12-2022 - 8-2024
General Sales Manager at Camping World
9-2022 - 3-2024
Co-Owner at The Maids
5-2020 - 12-2022
General Manager at Gander Outdoors

Education

2002 - 2004
Associate of Arts (AA) from Tyler Junior College
1999 - 2002
Diploma from Edgewood High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Katy, Texas, United States Job Level : Senior Designation : General Sales Manager at Blue Compass RV
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Insights For Selling To RJ

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with RJ is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from RJ

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will RJ move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can RJ take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And RJ

Personality Compatibility


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