Šárka Reková

Critic
DISC Type : C

Marketing & Communication Manager | Logistics Lead at DLF

Suchdol, Moravia-Silesia, Czechia

Overview

Šárka Reková is a Marketing & Communication Manager and Logistics Lead at DLF, blending strategic marketing with process optimization. A long-time marketing freelancer, she holds a Masters degree in Marketing Communication and specializes in applying AI within the field.

Driven by a passion for continuous learning, Šárka recently completed her advanced degree and an intensive AI course. She shows a keen interest in the strategies of major global brands, reflecting her dedication to understanding effective communication and market presence.

For her masters thesis, she researched how different generations perceive and trust AI-generated content.

Personality Overview

Objective Thinker

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI in Marketing
Recently gave a global talk, completed an "AI marathon" course, and focused her master's thesis on the application of AI in marketing communication.
Generational Perceptions
Her academic research and professional speaking engagements focus on how different age groups perceive and trust AI-generated content in marketing.
Logistics Optimization
In her dual role at DLF, she is responsible for coordinating the logistics team and focusing on process setting and optimization.

Media Appearances

Šárka has no verified media appearances

Work History

10-2020
Marketing & Communication Manager | Logistics Lead at DLF
Marketing Freelancer / OSVČ | Poradenství, obsah, AI at Self-employed
9-2019 - 7-2020
Specialista marketingu a styku s veřejností at KAUMY s.r.o.
6-2014 - 9-2019
Escalation specialist junior at OKIN BPS
1-2014 - 6-2014
CPDM - Customer Project Delivery Manager at OKIN BPS

Education

Magistr (Mgr.) from Panevropská univerzita
2020 - 6-2023
Bachelor's degree from Panevropská univerzita

More Information

Social Presence :

Prographics :

Exp : 14 Location : Suchdol, Moravia-Silesia, Czechia Job Level : Mid-senior Designation : Marketing & Communication Manager | Logistics Lead at DLF
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Insights For Selling To Šárka

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Šárka is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Šárka

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Šárka move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Šárka take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Šárka

Personality Compatibility


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