Roald Van Den Berkhof

Critic
DISC Type : C

Oprichter & Directeur at Peakfort

The Randstad, Netherlands

Overview

Roald Van Den Berkhof is the co-founder and Director of Peakfort, a marketing and media agency he established in 2015. He has a background in online marketing from his time at AFAS Software and now focuses on finance and IT within his own company. He holds certifications in Photoshop and Illustrator.

He is the winner of the B2B Marketing Award in 2016, recognizing his expertise and achievements in the field.

Personality Overview

Information Seeker

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Sustainable Growth
As a co-founder, his company Peakfort's mission is centered around creating sustainable growth and long-term partnerships with clients.
B2B Marketing
His career at AFAS Software and his 2016 B2B Marketing Award highlight his deep expertise and success in this area.
Lead Nurturing
He actively posts about turning cold leads into loyal customers by building valuable relationships through lead nurturing strategies.

Media Appearances

Roald has no verified media appearances

Work History

8-2015
Oprichter & Directeur at Peakfort
9-2006 - 10-2016
Online Marketeer at AFAS Software
5-2010 - 1-2012
Lid Webcare Team at AFAS Software
4-2004 - 9-2006
Systeembeheerder (stage) at AFAS Software

Education

2011 - 2011
Post HBO from Beeckestijn Business School
2009 - 2010
HBO from LOI

More Information

Social Presence :

Prographics :

Exp : 18 Location : The Randstad, Netherlands Job Level : N/A Designation : Oprichter & Directeur at Peakfort
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Insights For Selling To Roald

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roald is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Roald

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Roald move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Roald take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Roald

Personality Compatibility


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