Rob Barnett

Enigma
DISC Type : idc

Senior Strategic Account Executive at Abbott

Philadelphia, Pennsylvania, United States

Overview

Rob is a diligent sales professional with over five years of experience in the medical device and software industry. Now a Senior Strategic Account Executive at Abbott Informatics, he specializes in bringing value through digital health solutions. He holds a Bachelors in Business Administration from the University of Kentucky and a Sandler Essentials Certification.

Unique fact: Rob holds a certification as an ASSE 6040 Medical Gas Systems Maintenance Personnel, showing deep technical knowledge from early in his career.

Personality Overview

Fast Follower

Hard To Convince

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Digital Health Solutions
His career at Baxter and Abbott has focused on digital health portfolios, including mobile software and alert management systems for hospital C-Suites.
Patient Safety
He has shared content on addressing alarm fatigue as a critical patient safety issue, indicating an interest in the clinical impact of his products.
Medical Informatics
His current career progression at Abbott is centered on the Informatics business, moving from an Account Executive to a Senior Strategic role in the field.

Media Appearances

Rob has no verified media appearances

Work History

2-2026
Senior Strategic Account Executive at Abbott
8-2024 - 2-2026
Informatics Account Executive at Abbott
4-2023 - 5-2024
Business Development Manager - Health Systems & Hospitals at Clear Arch Health
1-2022 - 4-2023
Associate Digital Health Executive - Northeast at Baxter International Inc.
9-2019 - 1-2022
Mid Atlantic Technical Sales Representative at Powerex

Education

2015 - 2019
Bachelor's in Business Administration from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 10 Location : Philadelphia, Pennsylvania, United States Job Level : Middle Designation : Senior Strategic Account Executive at Abbott
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rob

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Rob take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Rob

Personality Compatibility


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