Rob Bernshteyn in

Rob Bernshteyn

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General Partner at ICONIQ
📍 San Francisco Bay Area, United States

Rob Bernshteyn is a General Partner at ICONIQ, focusing on AI-driven enterprise platforms with over 30 years of experience. He was formerly the Chairman and CEO of Coupa Software, where he led the company through its IPO and to nearly $1 billion in revenue. Colleagues describe him as an inspirational, strategic, and visionary leader.

He is the author of the book "Value as a Service, " which details his philosophy on building customer loyalty through subscription-based business models.

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Experience
35 Years
Current Role
General Partner
Location
San Francisco Bay Area, United States
Personality Overview

How Rob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rob cares about

AI in Enterprise
His current focus at ICONIQ is investing in and advancing AI-driven enterprise platforms that amplify human capability and business performance.
Value as a Service
He authored a book on this topic, promoting subscription-based business models as a way to ensure long-term customer success and loyalty.
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Career

Work history

2-2024
General Partner
ICONIQ
2-2009 - 5-2023
Chief Executive Officer & Chairman of the Board of Directors
Coupa Software
6-2004 - 2-2009
VP, Global Product Marketing & Management
SuccessFactors
6-2001 - 5-2004
Director, Product Management
Siebel Systems
4-1999 - 12-1999
Associate
McKinsey & Company
In the press

Media appearances

ICONIQ Growth Welcomes Rob Bernshteyn. Featured in ICONIQ Capital
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Education
2000 - 2001
MBA
Harvard Business School
1991 - 1995
BS
University at Albany
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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