Rob Davis

Critic
DISC Type : C

Senior Director, Analytics at Cronos Group

Nashville Metropolitan Area, United States

Overview

Rob is a data-driven leader and the Senior Director of Analytics at Cronos Group, with over a decade of experience turning complex analytics into business growth. He holds Masters and Bachelors degrees from Arizona State University and is known for being a dedicated, supportive, and highly skilled leader.

Outside of his professional role, Rob has an interest in academia and corporate social responsibility, stemming from his time at Arizona State University and his support for companies involved in excellent causes. He is likely a supporter of his alma maters sports teams, the Sun Devils.

He co-authored a publication on the computer-aided affective content analysis of nanotechnology in newspaper articles.

Personality Overview

ROI Driven

Objective Thinker

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Data-Driven Storytelling
His focus is on designing systems that use tools like Python and Tableau to go beyond reporting and tell compelling stories with data.
Team Mentorship
Passionate about mentoring teams to foster a culture of data-driven decision-making, and has been praised by colleagues as a supportive leader and mentor.
Customer Analytics
Holds a certification in Customer Analytics, indicating a specialized expertise in understanding and leveraging customer data to drive strategy.

Media Appearances

Rob has no verified media appearances

Work History

12-2024
Senior Director, Analytics at Cronos Group
10-2022 - 12-2024
Director of Analytics & Reporting at Cronos Group
8-2021 - 10-2022
Senior Manager, Business Market Analytics at Cronos Group
1-2021 - 8-2021
Director of Marketing Analytics at NortonLifeLock
7-2020 - 1-2021
Senior Manager, Data Science & Analytics at Procter & Gamble

Education

2009 - 2011
Masters from Arizona State University
2005 - 2007
Bachelors from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Nashville Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Analytics at Cronos Group
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rob

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rob take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rob

Personality Compatibility


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