Rob DiMartino

Commander
DISC Type : D

CoFounder at Finalsite

New Hartford Center, Connecticut, United States

Overview

Rob DiMartino is the Co-Founder and Chief Evangelist of Finalsite, an EdTech SaaS company he has helped lead for over two decades. A recognized thought leader with 25 years of experience, he is a global speaker on digital strategy for schools. People who have worked with him describe him as a passionate, cutting-edge, and thoughtful leader.

Outside of his professional life, Rob is a father to four children and resides in Connecticut with his wife. His personal roles as a father and youth coach reflect his deep commitment to the educational community, bridging his personal passions with his professional mission to help schools and students thrive in the digital age.

Unique fact: While at his alma mater, the University of Connecticut, Rob created the first-ever online presence for the UConn Alumni Association.

Personality Overview

Decisive

Very Quick

Impact-Driven

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

EdTech Innovation
As the Co-Founder of a leading EdTech company, he has been a thought leader in digital engagement, web strategy, and communications for the education sector for over 25 years.
School Growth Strategies
He frequently speaks on using digital tools for smarter marketing, stronger enrollment, and better retention, directly addressing the core business challenges that school leaders face.
Digital Storytelling
He advocates for schools to move beyond generic slogans and use their digital campus to tell authentic, human stories that build trust and emotional connection with families.

Media Appearances

Rob has no verified media appearances

Work History

1-2001
CoFounder at Finalsite
6-1997 - 12-2000
Director of Alumni Marketing, Communications and Engagement at University of Connecticut
1-1994 - 6-1997
Web Manager at UConn Division of Athletics at University of Connecticut

Education

1997 - 2000
M.A. from University of Connecticut
1992 - 1996
B.S. from University of Connecticut

More Information

Social Presence :

Prographics :

Exp : 32 Location : New Hartford Center, Connecticut, United States Job Level : Leadership Designation : CoFounder at Finalsite
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rob

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rob take some risk or not?

  • The risks don’t matter much to them.

You And Rob

Personality Compatibility


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