Rob Farias in

Rob Farias

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President at Kanva Botanicals
📍 United States

Rob Farias is the President of Kanva Botanicals and CWL Brands, focusing on plant-based wellness products. An Operation Iraqi Freedom veteran, he co-founded and exited the nootropics brand K-Tropix after beginning his industry career at Hush Kratom. He is an alumnus of Boise State University.

Outside of his entrepreneurial ventures, Rob is a passionate fisherman, often drawing parallels between the persistence required in the sport and his business philosophy. As a U. S. military veteran, his experiences have shaped his determined and confident approach to leadership.

Rob refers to himself as a "Two Hit wonder" in the botanicals industry and the "best self proclaimed CEO, " showcasing his confident personality.

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Experience
6 Years
Current Role
President
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rob cares about

Botanical Wellness
Leads Kanva Botanicals with a mission to inspire people to use plant-based solutions for wellbeing, sourcing potent ingredients globally.
Competitive Innovation
He believes strong competition drives innovation and keeps competitor products in his office to stay sharp and constantly improve.
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Career

Work history

3-2022
President
Kanva Botanicals
2-2022
President
CWL Brands
6-2020 - 12-2021
Co-Founder
K-Tropix
5-2019 - 2-2022
Sales Executive
Hush Worldwide
In the press

Media appearances

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Education
Education details unavailable
Boise State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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