Rob Farias

Enthusiast
DISC Type : i

President at Kanva Botanicals

United States

Overview

Rob Farias is the President of Kanva Botanicals and CWL Brands, focusing on plant-based wellness products. An Operation Iraqi Freedom veteran, he co-founded and exited the nootropics brand K-Tropix after beginning his industry career at Hush Kratom. He is an alumnus of Boise State University.

Outside of his entrepreneurial ventures, Rob is a passionate fisherman, often drawing parallels between the persistence required in the sport and his business philosophy. As a U. S. military veteran, his experiences have shaped his determined and confident approach to leadership.

Rob refers to himself as a "Two Hit wonder" in the botanicals industry and the "best self proclaimed CEO, " showcasing his confident personality.

Personality Overview

Optimistic

Consensus Focused

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Botanical Wellness
Leads Kanva Botanicals with a mission to inspire people to use plant-based solutions for wellbeing, sourcing potent ingredients globally.
Competitive Innovation
He believes strong competition drives innovation and keeps competitor products in his office to stay sharp and constantly improve.
Authentic Branding
He is critical of inauthentic marketing tactics, such as brands paying for fake five-star reviews, and champions genuine promotion.

Media Appearances

Rob has no verified media appearances

Work History

3-2022
President at Kanva Botanicals
2-2022
President at CWL Brands
6-2020 - 12-2021
Co-Founder at K-Tropix
5-2019 - 2-2022
Sales Executive at Hush Worldwide

Education

Education details unavailable from Boise State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : United States Job Level : N/A Designation : President at Kanva Botanicals
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rob

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rob take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rob

Personality Compatibility


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