Rob Hansford

Examiner
DISC Type : cs

Non Executive Director at Sanitarium

Wishart, Queensland, Australia

Overview

Rob Hansford is the Chief Financial Officer at Eureka Furniture, bringing extensive experience in the retail industry to his role. A graduate of the University of Technology Sydney and a Chartered Accountant, he is recognized by colleagues as a loyal, analytical, and collaborative leader with strong financial acumen.

Outside of work, Rob is deeply involved in his community, serving as a Non-Executive Director for Sanitarium and as a Head Elder at his church. He is an avid cyclist, participating in long-distance charity rides, and enjoys traveling and spending time with his family.

Interesting fact: Rob is the great-great-grandson of an influential early member of his church in Australia, and he honors that legacy by participating in commemorative cycling events.

Personality Overview

Overcautious

Unexpressive

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Retail Finance
As CFO for Eureka Furniture and former Group Financial Controller at Wallace Bishop, he has deep expertise in financial management within the retail industry.
Community Leadership
Demonstrates a strong commitment to service by holding board and leadership roles, such as Head Elder, within the Seventh-day Adventist Church and Sanitarium.
Endurance Cycling
Participates in multi-day, long-distance cycling journeys, such as a 1160km ride from Brisbane to Eugowra, often to commemorate historical events.

Media Appearances

Rob has no verified media appearances

Work History

9-2025
Non Executive Director at Sanitarium
9-2022
Non Executive Director at Seventh-day Adventist Church (South Queensland Conference) Ltd
9-2022
Executive Committee Member at South Queensland Conference of Seventh-day Adventists
4-2021
Chief Financial Officer at Eureka Furniture
7-2010 - 1-2021
Group Financial Controller at Wallace Bishop Jeweller

Education

1992 - 1994
Associate Member from Chartered Accountants Australia and New Zealand
1987 - 1991
Bachelor of Business from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 38 Location : Wishart, Queensland, Australia Job Level : Senior Designation : Non Executive Director at Sanitarium
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rob

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Rob take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Rob

Personality Compatibility


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