Rob Heap in

Rob Heap

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Head of Strategy and Architecture at Asda
📍 Greater Leeds Area, United Kingdom

Rob Heap serves as the Head of Strategy and Architecture at Asda, guiding the companys IT roadmap. He played a key role as a lead architect during Asdas complex separation from Walmart, focusing on supply chain and commercial systems. He holds practitioner-level certifications in enterprise and solution architecture.

Outside of work, Rob engages in community and charity initiatives. He recently completed a two-day cycling event to raise money and awareness for the Morecambe Bay Veterans association, demonstrating a commitment to supporting local causes and personal challenges.

He is a self-described "starter finisher, " who enjoys seeing projects through from the initial concept to a successful completion.

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Experience
24 Years
Current Role
Head of Strategy and Architecture
Job Level
Mid-senior
Location
Greater Leeds Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rob cares about

Enterprise Architecture
As a certified architect, he has led significant transformation projects, including the architectural separation of Asda from its previous parent company, Walmart.
Retail Technology
[Predicted] His career at major retailers like Asda and Mamas & Papas indicates a deep focus on leveraging technology for supply chain, commercial, and operational efficiency.
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Career

Work history

11-2024
Head of Strategy and Architecture
Asda
9-2016 - 11-2024
Enterprise Architect - Supply Chain and Commercial
Asda
2-2015 - 9-2016
ISD Solution Architect
Asda
7-2004 - 5-2012
IT Support Manager
Mamas and Papas
9-2000 - 7-2004
Technical Support Supervisor
YP Electronics
In the press

Media appearances

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Education
1995 - 1998
BSc Hons
Newcastle University
1988 - 1995
GCSE's and A levels
Queen Katherine School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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