Rob Heap

Wildcard
DISC Type : sci

Head of Strategy and Architecture at Asda

Greater Leeds Area, United Kingdom

Overview

Rob Heap serves as the Head of Strategy and Architecture at Asda, guiding the companys IT roadmap. He played a key role as a lead architect during Asdas complex separation from Walmart, focusing on supply chain and commercial systems. He holds practitioner-level certifications in enterprise and solution architecture.

Outside of work, Rob engages in community and charity initiatives. He recently completed a two-day cycling event to raise money and awareness for the Morecambe Bay Veterans association, demonstrating a commitment to supporting local causes and personal challenges.

He is a self-described "starter finisher, " who enjoys seeing projects through from the initial concept to a successful completion.

Personality Overview

ROI Driven

Friendly But Slow

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Enterprise Architecture
As a certified architect, he has led significant transformation projects, including the architectural separation of Asda from its previous parent company, Walmart.
Retail Technology
[Predicted] His career at major retailers like Asda and Mamas & Papas indicates a deep focus on leveraging technology for supply chain, commercial, and operational efficiency.
Team Development
Regularly posts about new vacancies on his team and is described by former colleagues as a manager who allows his team members to develop and grow professionally.

Media Appearances

Rob has no verified media appearances

Work History

11-2024
Head of Strategy and Architecture at Asda
9-2016 - 11-2024
Enterprise Architect - Supply Chain and Commercial at Asda
2-2015 - 9-2016
ISD Solution Architect at Asda
7-2004 - 5-2012
IT Support Manager at Mamas and Papas
9-2000 - 7-2004
Technical Support Supervisor at YP Electronics

Education

1995 - 1998
BSc Hons from Newcastle University
1988 - 1995
GCSE's and A levels from Queen Katherine School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Leeds Area, United Kingdom Job Level : Mid-senior Designation : Head of Strategy and Architecture at Asda
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rob

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rob take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rob

Personality Compatibility


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