Rob L.

Critic
DISC Type : C

Senior Engineer II at CrowdStrike

London, England, United Kingdom

Overview

Rob is a Staff Software Engineer at CrowdStrike, specializing in scalable UI systems and web performance optimization. With a background as a Frontend Architect, he pioneers design system architecture. People who have worked with him often describe him as dedicated, versatile, and possessing deep technical knowledge.

Originally from Spain, Rob is connected to the Spanish tech community, having spoken at events in Valencia. He is passionate about innovation and fondly recalls working on a project in a garage that grew into a major success. He also holds a certification in Information Visualization.

He worked on the design and UX for a project that later won the most innovative PayPal eCommerce award in 2015.

Personality Overview

Precise

Information Seeker

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Frontend Architecture
He has architected UI systems, established engineering best practices, and led large-scale migrations to modern front-end solutions at multiple companies.
Web Performance
This is a core expertise mentioned in his profile. He has empowered development teams with skills in performance optimization and memory profiling.
Cybersecurity UI
He is currently a Staff Engineer at CrowdStrike and actively recruits UI engineers to help in the fight against cybercrime.

Media Appearances

Rob has no verified media appearances

Work History

8-2024
Senior Engineer II at CrowdStrike
12-2022 - 8-2024
Lead Software Engineer at Gradle Inc.
10-2018 - 12-2022
Senior Software Engineer at Gradle Inc.
3-2017 - 9-2018
Senior Software Engineer at uSwitch.com
5-2016 - 3-2017
Frontend Architect at Flowable

Education

9-1995 - 7-1999
GCE from Instituto Sant Vicent Ferrer, Spain

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Engineer II at CrowdStrike
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rob

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rob take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rob

Personality Compatibility


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