Rob Machado

Energizer
DISC Type : I

Chief Marketing Officer (CMO) at Holman

New York, New York, United States

Overview

Rob Machado is the Chief Marketing Officer at Holman, bringing extensive experience from his leadership roles at Pep Boys and corporate strategy work at The Walt Disney Company. A graduate of Dukes Fuqua School of Business, he specializes in customer-centric marketing, brand evolution, and long-term growth planning within the automotive sector.

Beyond his corporate roles, Rob applies his strategic expertise to humanitarian causes, having advised the International Justice Mission on combating human trafficking. His forward-thinking interests are highlighted by his past leadership at Mars City Design, showcasing a passion for both social impact and future technological frontiers.

He once served as President and COO of Mars City Design®, a company developing business plans for a human settlement on Mars.

Personality Overview

Relationship Oriented

Enthusiastic

Informal

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Automotive Evolution
In previous roles, he led strategic planning on the impact of EVs on the automotive service industry and now leads marketing for automotive leader Holman.
Growth Strategy
His career includes corporate strategy at Disney, M&A at Pep Boys, and advising a major non-profit on growth opportunities.
Brand Storytelling
He focuses on creating customer-centered communications and emotional connections, likely drawing from his experience at brand giant The Walt Disney Company.

Media Appearances

Rob has no verified media appearances

Work History

10-2023
Chief Marketing Officer (CMO) at Holman
11-2022 - 8-2023
Chief Strategy and Marketing Officer at Pep Boys
2-2022 - 11-2022
VP of Strategy at Pep Boys
2-2021 - 2-2022
Strategy Consultant at International Justice Mission
3-2020 - 2-2022
President, Chief Operating Officer at Mars City Design®

Education

Master of Business Administration - MBA from Duke University - The Fuqua School of Business

More Information

Social Presence :

Prographics :

Exp : 31 Location : New York, New York, United States Job Level : Leadership Designation : Chief Marketing Officer (CMO) at Holman
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rob

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rob take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Rob

Personality Compatibility


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