Rob Machado in

Rob Machado

Energizer · DISC type I
Chief Marketing Officer (CMO) at Holman
📍 New York, New York, United States

Rob Machado is the Chief Marketing Officer at Holman, bringing extensive experience from his leadership roles at Pep Boys and corporate strategy work at The Walt Disney Company. A graduate of Dukes Fuqua School of Business, he specializes in customer-centric marketing, brand evolution, and long-term growth planning within the automotive sector.

Beyond his corporate roles, Rob applies his strategic expertise to humanitarian causes, having advised the International Justice Mission on combating human trafficking. His forward-thinking interests are highlighted by his past leadership at Mars City Design, showcasing a passion for both social impact and future technological frontiers.

He once served as President and COO of Mars City Design®, a company developing business plans for a human settlement on Mars.

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Experience
31 Years
Current Role
Chief Marketing Officer (CMO)
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Rob shows up

Relationship Oriented
Enthusiastic
Informal

They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Priorities

Topics Rob cares about

Automotive Evolution
In previous roles, he led strategic planning on the impact of EVs on the automotive service industry and now leads marketing for automotive leader Holman.
Growth Strategy
His career includes corporate strategy at Disney, M&A at Pep Boys, and advising a major non-profit on growth opportunities.
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Career

Work history

10-2023
Chief Marketing Officer (CMO)
Holman
11-2022 - 8-2023
Chief Strategy and Marketing Officer
Pep Boys
2-2022 - 11-2022
VP of Strategy
Pep Boys
2-2021 - 2-2022
Strategy Consultant
International Justice Mission
3-2020 - 2-2022
President, Chief Operating Officer
Mars City Design®
In the press

Media appearances

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Education
Master of Business Administration - MBA
Duke University - The Fuqua School of Business
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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