Rob MacMullen

Visionary
DISC Type : Ds

Contractor - Economic Development at Town of Tofield

Edmonton, Alberta, Canada

Overview

Rob MacMullen is a seasoned economic development professional with a strong background in banking and finance. He has driven economic strategy for multiple Alberta municipalities, including Parkland County and the Town of Tofield, focusing on diversification, business attraction, and retention. He holds a Bachelor of Commerce from Saint Marys University and is pursuing his CPA designation.

Outside of his official roles, Rob has demonstrated leadership in civic organizations. He was instrumental in establishing a new Commandery for a fraternal organization upon moving to Edmonton, showing a commitment to building community groups and fostering companionship beyond his professional network.

He has been featured in Site Selection Magazine for his forward-thinking approach to helping Parkland County transition its economy away from coal.

Personality Overview

Direct & Assertive

Goal-Oriented

Fast But Thoughtful

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Economic Diversification
He has direct experience leading a county's transition away from reliance on the coal industry by attracting new private investment in diverse sectors.
Regional Collaboration
He works as a contractor for both the Town of Tofield and Beaver County, and has been involved in developing a proposed joint industrial park between them.
Business Attraction
Focuses on building industry "super clusters" and leveraging key infrastructure like major trade corridors and intermodal rail sites to attract new companies.

Media Appearances

Rob has no verified media appearances

Work History

4-2024
Contractor - Economic Development at Town of Tofield
10-2022
Manager, Economic Development at Beaver County, AB
9-2022 - 7-2025
Sr. Manager at ATB Financial
9-2022 - 11-2022
Independent Contractor at Fort McMurray Wood Buffalo Economic Development & Tourism
12-2019 - 6-2022
Manager, Economic Diversification and Business Development at Parkland County

Education

1-2022 - 10-2027
Education details unavailable from Chartered Professional Accountants of Canada (CPA Canada)
1998 - 2003
BComm from Saint Mary's University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Edmonton, Alberta, Canada Job Level : Middle Designation : Contractor - Economic Development at Town of Tofield
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rob

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rob take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rob

Personality Compatibility


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