Rob McGrath

Energizer
DISC Type : I

GM - Branch & Digital Operations at Motion New Zealand Ltd

Auckland, Auckland, New Zealand

Overview

As General Manager of Branch & Digital Operations at Motion New Zealand, Rob McGrath draws on his extensive background in marketing, IT, and business intelligence. A graduate of the University of Aucklands Executive M. B. A. program, he focuses on integrating the companys digital capabilities with its expansive physical branch network.

His career progression is noteworthy, having advanced from leading marketing and business intelligence to now overseeing the entire branch and digital operations portfolio.

Personality Overview

Full Of Energy

Big Picture Person

Enthusiastic

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Digital & Branch Integration
His current role as GM for both Branch & Digital Operations is centered on unifying physical and digital channels for an optimal customer experience.
Data-Informed Strategy
His previous leadership in Marketing, IT, and Business Intelligence highlights his experience in leveraging analytics to guide business decisions.
Operational Leadership
Having held multiple general manager titles, including overseeing operations for both Australia and NZ, he has a clear focus on operational excellence.

Media Appearances

Rob has no verified media appearances

Work History

7-2025
GM - Branch & Digital Operations at Motion New Zealand Ltd
10-2021 - 6-2025
GM - Marketing, IT, Business Intelligence at Motion New Zealand Ltd
7-2019 - 10-2021
General Manager Marketing & Business Intelligence at SAECOWilson
7-2017 - 6-2019
General Manager Operations Australia & NZ at Seal Innovations Pty Ltd
4-2011 - 6-2019
General Manager at Seal Imports Ltd

Education

2008 - 2010
Exec. M.B.A. from University of Auckland
1996 - 1997
PGDipBus from University of Auckland

More Information

Social Presence :

Prographics :

Exp : 33 Location : Auckland, Auckland, New Zealand Job Level : Senior Designation : GM - Branch & Digital Operations at Motion New Zealand Ltd
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Rob

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Rob take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Rob

Personality Compatibility


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