Rob McKeel in

Rob McKeel

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Chief Executive Officer at FORTNA
📍 Woodstock, Georgia, United States

Rob McKeel is the CEO of FORTNA, a leader in logistics automation formed by the merger he oversaw between Fortna and MHS. A 27-year GE veteran, he has extensive experience in technology-oriented businesses and private equity. He holds degrees from North Carolina State University, the University of Virginia, and an MBA from James Madison University.

Outside of his executive role, Rob is committed to community service, actively volunteering with the United Way of Greater Atlanta, where he also previously served on the board of directors. He is also passionate about mentorship and paying it forward to the next generation of leaders.

In a previous role within a private equity-owned business, he successfully delivered a major transaction several years ahead of schedule.

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Current Role
Chief Executive Officer
Job Level
Leadership
Location
Woodstock, Georgia, United States
Personality Overview

How Rob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rob cares about

Distribution Automation
As CEO of FORTNA, he frequently discusses how automation and robotics are essential for solving challenges related to e-commerce growth, labor shortages, and supply chain complexity.
AI in Logistics
He has recently authored articles on the shift of AI and robotics from futuristic concepts to essential tools for daily warehouse operations and long-term stability.
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Career

Work history

Chief Executive Officer
FORTNA
GE Vice President, President and CEO | GE Automation and Controls & GE Power Marketing & Strategy
GE
GE Vice President, Energy Connections Product Management
GE
GE Vice President, Power Conversion Products
GE
In the press

Media appearances

Rob McKeel Named 2023 Pro to Know by Supply & Demand Chain Executive Magazine. Featured in Fortna News
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Fortna Inc. Appoints Robert McKeel as New Chief Executive Officer. Featured in Fortna News
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Education
BSEE
North Carolina State University
MCS
University of Virginia
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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