Rob Reale in

Rob Reale

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Associate Partner at Insight Financial Marketing
📍 Woodbridge, Virginia, United States

Rob Reale is an Associate Partner at Insight Financial Marketing, where he helps financial institutions leverage technology and customer behavior analysis to drive growth. With a career in financial services since 1990, he specializes in data-driven marketing strategies. He holds a BA from Virginia Tech.

Away from work, Rob is an avid runner who embraces challenges, drawing parallels between running against the wind and finding personal strength. He enjoys traveling, with a recent trip to Boston including a visit to Fenway Park for a collegiate football game, reflecting an appreciation for spontaneous discoveries.

He has a keen interest in analyzing how fintech companies like Robinhood are using cross-selling to compete with traditional financial institutions.

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Experience
33 Years
Current Role
Associate Partner
Location
Woodbridge, Virginia, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rob cares about

Behavioral Analytics
Writes and speaks about using customer transaction data, such as ACH, to predict behavior and identify cross-selling opportunities for financial institutions.
Data-Driven Marketing
Focuses on helping credit unions and banks define objectives and develop marketing data strategies to deepen customer relationships and drive profitable growth.
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Career

Work history

10-2008
Associate Partner
Insight Financial Marketing
1-1996 - 10-2008
VP, Group Leader
Wachovia
7-1992 - 12-1995
Branch Manager
RHR, Inc
In the press

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Education
BA
Virginia Tech
Education details unavailable
WSHS
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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