Rob Russin

Energizer
DISC Type : I

Network Planning at CFN Services

Jacksonville, Florida, United States

Overview

Rob Russin is the Head of Network Planning and Service Delivery at Apcela, where he manages the entire quote-to-cash process. His expertise lies in network design and engineering, honed through roles at FiberTower, CSX Fiber Networks, and XO. Colleagues describe him as knowledgeable, creative, and diligent.

Rob has a distinct ability to look at the entire picture, single-handedly managing advanced network designs from concept to completion to meet organizational objectives.

Personality Overview

Believer

Informal

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Network Planning
His career has centered on network planning, from OSP engineering at XO to leading the function at Apcela, focusing on design, procurement, and delivery.
End-to-End Service Delivery
His role involves overseeing the complete service lifecycle, including design, carrier selection, procurement, and coordinating final circuit delivery for customers.
Fiber Optic Networks
He has extensive experience in the design, management, and deployment of outside plant (OSP) infrastructure and fiber plants from previous roles.

Media Appearances

Rob has no verified media appearances

Work History

8-2008
Network Planning at CFN Services
4-2006 - 8-2008
Transport Engineering - Capacity/Network Planning at FiberTower
8-2004 - 3-2006
Network Planning at CSX Fiber Networks
Sr. Manager OSP Engineering/Planning at XO

Education

1979 - 1983
Education details unavailable from James Madison University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Jacksonville, Florida, United States Job Level : Middle Designation : Network Planning at CFN Services
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rob

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rob take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Rob

Personality Compatibility


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