Rob Sampson

Energizer
DISC Type : I

VP, Creative Director at Emotive

United Kingdom

Overview

Rob is a VP, Creative Director at Emotive with over 20 years of experience in consumer, fashion, and health advertising. He specializes in developing multi-channel campaigns and long-term visual identities for brands. He holds a degree in Graphic Art and Design from Leeds Beckett University.

Rob is a multi-award-winning creative who also contributes to the industry by serving as a judge for prestigious honors like the PM Society Awards.

Personality Overview

Relationship Oriented

Big Picture Person

Enthusiastic

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Healthcare Advertising
His career is centered on creative leadership within top-tier healthcare and med-comms agencies, focusing on rare diseases, advanced therapies, and novel products.
Brand Visual Identity
He focuses on helping brands develop and execute their visual identities across multiple media to ensure long-term relevance and recognition in the market.
Integrated Campaigns
He has deep expertise in taking a core idea and implementing it across print, film, digital, and social channels for cohesive, multi-channel campaigns.

Media Appearances

Emotive appoints Rob Sampson as Creative Director. Featured in PharmaTimes

See Now

Work History

1-2021
VP, Creative Director at Emotive
1-2018 - 12-2020
Creative Director at Emotive
9-2015 - 12-2017
Associate Creative Director at ghg | greyhealth group
4-2014 - 6-2015
Creative Director at Ogilvy Healthworld
5-2013 - 4-2014
Deputy Creative Director at Ogilvy Healthworld

Education

1997 - 2000
BA Hons from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Senior Designation : VP, Creative Director at Emotive
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rob

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rob take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Rob

Personality Compatibility


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