Rob Soifer

Examiner
DISC Type : cs

VP, Business Operations at Revela, Inc.

Detroit Metropolitan Area, United States

Overview

Rob Soifer is the VP of Business Operations at Revela, where he leads finance and operational functions. His career includes experience in go-to-market strategy, monetization partnerships at Meta, and brand strategy at PepsiCo. He earned his Bachelor of Arts from Emory University.

Rob recently relocated to Detroit to join the Revela team, demonstrating a strong commitment to the companys growth and the citys tech scene. His education includes studying Spanish at the Universidad de Salamanca, suggesting an interest in travel and different cultures.

He transitioned from managing iconic consumer juice brands like Tropicana and Dole to scaling startups in the fintech and real estate tech industries.

Personality Overview

Tough To Convince

Status Quo Seeker

Unexpressive

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Real Estate Tech
He is focused on building the future of property management and real estate financial services through Revela's software platform.
Company Scaling
He is actively involved in Revela's growth and recruitment efforts, posting about hiring for key roles to help expand the company.
GTM Strategy
His experience includes being the Director of Go-to-Market at a financing company, indicating a strong background in commercialization.

Media Appearances

Rob has no verified media appearances

Work History

11-2024
VP, Business Operations at Revela, Inc.
12-2023 - 11-2024
Director, FP&A at Revela, Inc.
2-2023 - 12-2023
Monetization Partnerships at Meta
5-2022 - 10-2022
Director, GTM at Upside Financing
5-2020 - 5-2022
Juice Marketing, Innovation & Strategy at PepsiCo

Education

Bachelor of Arts (BA) from Emory University
Spanish from Universidad de Salamanca

More Information

Social Presence :

Prographics :

Exp : 13 Location : Detroit Metropolitan Area, United States Job Level : Senior Designation : VP, Business Operations at Revela, Inc.
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rob

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Rob take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Rob

Personality Compatibility


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