Rob Terrell

Observer
DISC Type : ic

Chief Technology Officer at Strava

Mill Valley, California, United States

Overview

Rob Terrell is the Chief Technology Officer at Strava, bringing over three decades of experience in software development and engineering management. His expertise spans mobile platforms, game engines, and new product development, and he is a graduate of The University of North Carolina at Chapel Hill.

An avid runner and cyclist, Robs personal interests directly align with Stravas mission to help people live active lives. His extensive background in the gaming industry, including a tenure as CTO at Zynga, also points to a passion for creating engaging and interactive digital experiences.

His company, TouchCentric, developed the Panna app, which was featured in the "App Store Best of 2012. "

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

AI in Fitness
He is leading Strava's use of AI with partners like Anthropic and AWS to create personalized motivation and help users understand their workouts and goals.
Mobile App Development
His career includes founding a premiere iOS development company and leading mobile-first companies like Zynga and Strava. He is actively hiring mobile engineers.
Building Engineering Culture
In his previous CTO role at Zynga, a key focus was fostering a healthy and productive culture within the engineering discipline.

Media Appearances

Rob has no verified media appearances

Work History

4-2024
Chief Technology Officer at Strava
4-2012 - 4-2024
Chief Technology Officer at Zynga
12-2010 - 1-2012
CTO at Republic of Fun
10-2001 - 1-2007
Founder/CTO at Avacast Corporation
6-2012
Founder/CEO at TouchCentric LLC

Education

BA from The University of North Carolina at Chapel Hill
Education details unavailable from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mill Valley, California, United States Job Level : Leadership Designation : Chief Technology Officer at Strava
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rob

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They like to analyze well and then make their decisions.
  • Can Rob take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rob

Personality Compatibility


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