Rob Tonus, CFRE, IGSD

Sharpshooter
DISC Type : DC

President at The Fundraising Company

Peterborough, Ontario, Canada

Overview

Rob Tonus is a fundraising professional with over 30 years of experience, currently serving as the President of The Fundraising Company. He specializes in mentoring small and mid-sized Canadian charities to build sustainable funding. People who have worked with him describe him as talented, results-oriented, professional, and passionate.

Rob is a strong supporter of environmental causes, having worked with numerous environmentally focused NGOs throughout his career. He also shows a keen interest in national services, specifically Environment and Climate Change Canada and the Canadian Armed Forces, indicating a commitment to public and environmental welfare.

He once secured over $20, 000 in a year-end appeal for an Alzheimers society with a mere $1, 500 budget, achieving an impressive 13: 1 return on investment.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They like to move fast and expect the same from others.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Nonprofit Fundraising
With over 30 years of experience, he partners with Canadian nonprofits to build clear paths toward sustainable funding and helps them raise more money.
Donor Gratitude
His social media feed consistently emphasizes the importance of thanking donors through personalized calls, emails, and handwritten cards to build strong relationships.
STEAM Education
He has worked as a grant writer and development officer for organizations like Pinnguaq and Let's Talk Science, focusing on supporting STEAM education for youth.

Media Appearances

Rob has no verified media appearances

Work History

2002
President at The Fundraising Company
5-2022 - 12-2022
Grant Writer at Pinnguaq
2019 - 2021
Financial Advisor at IG Wealth Management
2018 - 2019
Development Strategy Manager at Alzheimer Society of Peterborough, Kawartha Lakes, Northumberland, and Haliburton
2016 - 2017
Senior Development Officer at Let's Talk Science | Parlons sciences

Education

1997 - 1998
Certificate from Ryerson University
1982 - 1987
Bachelor of Science - BS from University of Guelph

More Information

Social Presence :

Prographics :

Exp : 40 Location : Peterborough, Ontario, Canada Job Level : N/A Designation : President at The Fundraising Company
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rob

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rob take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rob

Personality Compatibility


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