Rob Ávila

Judge
DISC Type : Dc

Director Nacional de Marketing Electrolit MX at PiSA Farmacéutica

Mexico City, Mexico

Overview

Rob Ávila is the National Marketing Director for Electrolit at PiSA Farmacéutica, with over 13 years of experience building major brands at companies like Bayer and P&G. Colleagues describe him as analytical, strategic, and a motivating leader. He holds an MBA from Universidad del Valle de México and is a strong advocate for data-driven marketing.

As an enthusiast of AI and its application in marketing, Rob is passionate about designing brands that resonate with and move new generations. He closely follows trends in the consumer health market and comments on major cultural events like the Super Bowl. He believes in building brands with a distinct purpose.

Unique fact: Rob is deeply interested in "Marketing Science, " an empirical approach to understanding and predicting consumer behavior through data and scientific principles.

Personality Overview

Generally Skeptic

Fast But Wary

Objective Thinker

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

Brand Growth Strategy
He focuses on creating strategies that deliver tangible business results and drive market leadership for iconic brands like Electrolit.
AI in Marketing
Identifies himself as an AI enthusiast and sees it as a critical tool for both the ideation and future execution of marketing campaigns.
Marketing Science
He has a specific interest in applying empirical, science-based methods to marketing to better predict consumer behavior and campaign outcomes.

Media Appearances

Rob has no verified media appearances

Work History

9-2025
Director Nacional de Marketing Electrolit MX at PiSA Farmacéutica
2-2025 - 10-2025
Marketing Director Electrolit MX at PiSA Farmacéutica
4-2024 - 2-2025
Sr. Brand Manager Pain Category at Bayer
8-2022 - 3-2024
Sr. Brand Manager C&C Category at Bayer
6-2021 - 8-2022
Sr. Brand Manager at Procter & Gamble

Education

2010 - 2014
Bachelor's degree from Universidad de las Américas Puebla
2019 - 2021
Master of Business Administration - MBA from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director Nacional de Marketing Electrolit MX at PiSA Farmacéutica
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rob

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • If convinced, they can reach decisions quite fast.
  • Can Rob take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rob

Personality Compatibility


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