Rob Williams

Critic
DISC Type : C

Physician at CHRISTUS Health

Corpus Christi, Texas, United States

Overview

Robert Williams is an accomplished Orthopaedic Care Surgeon and the CEO, President, and Founder of Coastal Orthopedics. With over 19 years of experience, he specializes in orthopaedic surgical practices, enhancing care delivery and managing operations.

Outside of his surgical practice, Robert is actively involved in sharing medical knowledge through educational videos, discussing topics like PRP therapy and knee injuries.

He holds certifications from the American Board of Orthopaedic Sports Medicine and is an FAAOS fellow.

Personality Overview

ROI Driven

Information Seeker

Critic

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Orthopedic Surgery
As the CEO of Coastal Orthopedics, he specializes in a wide range of orthopaedic procedures including total knee replacements, fracture care, and spine surgeries.
Patient Education
He frequently shares educational content, such as videos and articles, explaining conditions like PRP, PCL injuries, and tendonitis to help patients understand treatment options.
Practice Growth
He successfully grew Coastal Orthopedics from one provider to three clinicians, demonstrating a focus on expanding the practice.

Media Appearances

Robert S. Williams, MD – Orthopedic Surgeon & CEO, President, Founder of Coastal Orthopedics, PLLC. Featured in Coastal Orthopedics website

See Now

Work History

2010 - 2016
Physician at CHRISTUS Health
1-2004
CEO, President, and Founder at Coastal Orthopedics, PLLC
1-2004
CEO, President, and Founder of Coastal Orthopedics, PLLC at Coastal Orthopedics, PLLC
1-2003
CEO, President, and Founder of at Coastal Orthopedics, PLLC
6-1998
CEO, President, and Founder at Coastal Orthopedics, PA

Education

Orthopaedic Resident and Spine Surgery Fellowship from University of Tennessee-Campbell Clinic
Doctor of Medicine (M.D.) from UT Health San Antonio

More Information

Social Presence :

Prographics :

Exp : 18 Location : Corpus Christi, Texas, United States Job Level : Leadership Designation : Physician at CHRISTUS Health
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rob

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rob take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rob

Personality Compatibility


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