Davy Wu

Inspirer
DISC Type : di

Executive Director, Global PR & Branding at WuXi AppTec

Huangpu District, Shanghai, China

Overview

Davy Wu is the Head of PR & Executive Director, Brand & Communications at WuXi AppTec, bringing 18 years of experience in brand marketing and corporate communications. His expertise spans media outreach, event management, consumer engagement, and reputation management. People often call him intelligent and hard working.

He earned an MBA from KEDGE Business School, where he was the valedictorian, and holds a Bachelors from Shanghai University of Engineering Science. Davy is interested in companies like GE and Pfizer, and has taken courses in Executive Coaching.

Davy managed over 150 key media outlets across Eastern China for Abbotts six divisions.

Personality Overview

Generous

Charming & Persuasive

Fast Adopter

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Global Brand Development
He is responsible for setting and executing the global brand development strategy for WuXi AppTec to fuel growth and relevance in China.
Strategic Communications Planning
Davy provides strategic communication planning and implementation to ensure company strategies, milestones, and events are effectively communicated to all stakeholders.
Reputation Management
He has extensive experience in reputation and crisis management, having improved corporate reputation and tackled business challenges through external communication initiatives.

Media Appearances

Davy has no verified media appearances

Work History

10-2021
Executive Director, Global PR & Branding at WuXi AppTec
8-2017 - 9-2021
Senior Director, PR & Corporate Communications at WuXi AppTec
12-2015 - 8-2017
Associate Communications Director, Greater China, Consumer Healthcare at GSK
10-2011 - 11-2015
Corporate Communication Manager at 3M China
7-2010 - 10-2011
Public Affairs Manager at Abbott China

Education

2013 - 2015
Master of Business Administration (MBA) from KEDGE Business School
2002 - 2006
Bachelor’s from Shanghai University of Engineering Science

More Information

Social Presence :

Prographics :

Exp : 19 Location : Huangpu District, Shanghai, China Job Level : Senior Designation : Executive Director, Global PR & Branding at WuXi AppTec
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Insights For Selling To Davy

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Davy is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Davy

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Davy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Davy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Davy

Personality Compatibility


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