Rob Zuiderhoek in

Rob Zuiderhoek

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Director of International Sales at Shopware
📍 Baarn, Utrecht, Netherlands

Rob Zuiderhoek serves as the Director of International Sales at Shopware, leveraging extensive experience in digital strategy and sales leadership from his time at Adobe and Valtech. Colleagues frequently describe him as results-oriented, creative, and highly motivated. He holds a degree in Business Administration and Management.

Outside of his tech career, Rob has a background in Physical Education Teaching and Coaching, indicating a strong interest in team development and mentorship. He shows support for charitable causes, such as initiatives raising funds for cancer research, reflecting a commitment to community engagement.

He combines a career in high-level technology sales with an educational foundation in physical education and coaching.

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Experience
15 Years
Current Role
Director of International Sales
Job Level
Mid-senior
Location
Baarn, Utrecht, Netherlands
Personality Overview

How Rob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rob cares about

International Sales Growth
As Director of International Sales, he is actively driving Shopware's expansion into new markets like Belgium, frequently posting about hiring for these new teams.
E-commerce Platforms
His career is centered on e-commerce, with deep expertise in digital strategy, conversion optimization, and multichannel campaigns at companies like Shopware and Adobe.
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Career

Work history

1-2026
Director of International Sales
Shopware
12-2023 - 12-2025
Sales Director DX Solutions
Adobe
9-2021 - 11-2023
Salesmanager Data & Activation, BeNeLux
Adobe
3-2020 - 8-2021
Managing Director Valtech the Netherlands
Valtech
12-2018 - 3-2020
COO Valtech_ Netherlands
Valtech
In the press

Media appearances

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Education
2003 - 2005
Business Administration and Management
Bedrijfskunde
1988 - 1992
Physical Education Teaching and Coaching
Windesheim
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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