Robbie Cato

Enthusiast
DISC Type : i

Group Automation manager at Myton Food Group

Lincolnshire, England, United Kingdom

Overview

Robbie Cato is the Group Automation Manager at Myton Food Group, leveraging over a decade of experience in the food processing and FMCG sectors. He specializes in driving innovation through systems integration, IoT, and robotics, and holds multiple degrees including a Master of Science in Robotics & Autonomous Systems.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Human-Robot Interaction
He is a frequent speaker on HRI, presenting at events like Robotics & Automation 2025, and recently co-authored a report for the HRI 2026 international conference.
Automation in Food
His career is dedicated to implementing cutting-edge automation and robotics solutions specifically within the food manufacturing and processing industry to improve efficiency.
Practical Innovation
States he is passionate about any idea, large or small, that makes someone's day easier and focuses on solutions that can withstand the real-world hurdles of factory floors.

Media Appearances

Robbie has no verified media appearances

Work History

11-2024
Group Automation manager at Myton Food Group
11-2021 - 11-2024
Automation Specialist at Morrisons
9-2018 - 12-2021
Beng robotics at University of the West of England
9-2018 - 12-2021
Contract Engineer at Cato engineering and automation
9-2015 - 9-2018
multi skilled engineer at Dalehead Foods

Education

Robbie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : Lincolnshire, England, United Kingdom Job Level : Middle Designation : Group Automation manager at Myton Food Group
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Insights For Selling To Robbie

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robbie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Robbie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Robbie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Robbie take some risk or not?

  • They can take some low-probability risks if needed.

You And Robbie

Personality Compatibility


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