Daniel King

Questioner
DISC Type : c

NPD Manager (Optimisation) at Morrisons

Liverpool, England, United Kingdom

Overview

Daniel King is a New Product Development Manager at Myton Food Group with extensive experience in the food and beverage manufacturing industry. A graduate of Edge Hill University with a degree in Sports & Exercise Science and Nutrition, he specializes in NPD, process optimization, and project management for major food companies.

He began his career as a production operator while attending university, advancing to a technologist role over nine years at the same company.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Food Product Development
His entire career is focused on new product development, from concept and product launch to quality management at companies like Morrisons and Aimia Foods.
NPD Process Optimisation
His recent roles at Myton Food Group and Morrisons have a specific focus on optimising new product development processes for greater efficiency.
Applied Sports Nutrition
Holds a first-class degree in Sports & Exercise Science majoring in Nutrition, providing a scientific basis for his work in food development.

Media Appearances

Daniel has no verified media appearances

Work History

2-2024 - 12-2024
NPD Manager (Optimisation) at Morrisons
6-2022
NPD Manager at Myton Food Group
6-2022 - 2-2024
NPD Specialist at Morrisons
12-2017 - 6-2022
Product Development & Information Technologist at Aimia Foods Ltd
1-2017 - 12-2017
Area Controller at Aimia Foods Ltd

Education

2013 - 2016
Bachelor’s Degree from Edge Hill University
2006 - 2013
Education details unavailable from Maghull High School & Sixth Form

More Information

Social Presence :

Prographics :

Exp : 11 Location : Liverpool, England, United Kingdom Job Level : Middle Designation : NPD Manager (Optimisation) at Morrisons
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Daniel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Daniel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Daniel

Personality Compatibility


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