Robbie Robertson

Captain
DISC Type : DS

Digital Experience Design & Strategy Leader - Australia,Asia Pacific and Middle East at Gensler

Sydney, New South Wales, Australia

Overview

Robbie leads Digital Experience Design for Gensler across the Asia Pacific and the Middle East, specializing in fusing technology and human-centered design in the built environment. With 27 years of global experience, he is passionate about inclusion and strategic storytelling. People who have worked with him describe him as inspirational, savvy, and having outstanding commercial acumen.

He is a passionate advocate for diversity and inclusion, having previously led the Deloitte Globe (LGBT+) network and served on their National D&I Council. He has spoken about his personal journey to encourage others to be their authentic selves. He has also been an Adjunct Professor of Design at Swinburne University since 2019.

Unique fact: Robbie founded the brand and spatial design start-up MashUp, which was later acquired by Deloitte in 2015.

Personality Overview

Long-Term Thinker

Planner & Achiever

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Digital Experience Design
This is his core specialty and current role at Gensler, where he leads the practice for the Asia Pacific & Middle East region, focusing on integrating technology into physical spaces.
AI in the Workplace
He frequently speaks on the impact of AI on work, workers, and workplaces, as seen in recent posts and conference topics, indicating a strong focus on this emerging trend.
Immersive Experiences
A consistent theme in his work, he focuses on creating immersive retail and training environments by blending physical and digital elements for deeper user engagement.

Media Appearances

Robbie Robertson | People - Gensler. Featured in Gensler

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Stories Indesign - Robbie Robertson, Gensler. Featured in IndesignLive

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Work History

9-2024
Digital Experience Design & Strategy Leader - Australia,Asia Pacific and Middle East at Gensler
6-2022 - 9-2024
Digital Transformation Lead Partner, Tax & Legal at Deloitte
6-2021 - 6-2022
Lead Partner, Deloitte Digital, Sydney at Deloitte
7-2019 - 6-2021
Virtual Office Managing Partner at Deloitte
6-2017 - 6-2021
Partner, Experience Design, Deloitte Digital at Deloitte

Education

2006 - 2016
MBA from AGSM @ UNSW Business School
1992 - 1997
MA from Heriot-Watt University
2019
Associate Professor from Swinburne University of Technology

More Information

Social Presence :

Prographics :

Exp : 20 Location : Sydney, New South Wales, Australia Job Level : N/A Designation : Digital Experience Design & Strategy Leader - Australia,Asia Pacific and Middle East at Gensler
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Insights For Selling To Robbie

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robbie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Robbie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Robbie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Robbie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Robbie

Personality Compatibility


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