Robert Deng

Observer
DISC Type : ic

Director, Software Engineering at NBCUniversal

San Francisco Bay Area, United States

Overview

Robert is a streaming technology executive with over 20 years of experience at industry leaders like NBCUniversal and Disney. He specializes in transforming broadcast systems to cloud-native architectures and holds an AWS Solutions Architect certification. His work on large-scale video platforms has earned a Technology and Engineering Emmy Award.

He is passionate about mentoring engineering talent and driving innovation within the media technology space. Robert has also shown a keen interest in emerging capabilities like visual intelligence and live translation to enhance the end-user experience.

He led the development of the London Olympics live streaming platform, which successfully supported 110 million concurrent users.

Personality Overview

Example Seeker

Curious

Assertive

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Cloud-Native Streaming
He has a proven track record of leading technical transformations from traditional broadcast to modern cloud-native streaming architectures for major media companies.
Video Platform Scaling
Led the engineering for a live streaming platform for the London Olympics that successfully handled 110 million concurrent users, demonstrating expertise in scalability.
Content Delivery (CDN)
Drove a major restructure of a global CDN, significantly reducing latency from 3. 2s to 0. 9s. Also has experience optimizing CDN caching strategies at Disney.

Media Appearances

Robert has no verified media appearances

Work History

3-2018
Director, Software Engineering at NBCUniversal
3-2018
Senior Engineering Manager at NBCUniversal
Principal Architect at Disney Streaming
Lead Backend Engineer at Disney Streaming
Video Infrastructure Engineer at Disney Streaming

Education

2000 - 2002
MS from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Software Engineering at NBCUniversal
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Robert

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They like to analyze well and then make their decisions.
  • Can Robert take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Robert

Personality Compatibility


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